In general, Etsy sellers are more likely to be much more diverse concerning gender, age, geography, sexuality, race and ethnicity than conventional entrepreneurs.
Etsy sellers are microbusinesses with nuanced motivations
- 87 percent of Etsy sellers identify as women
- Over 60 percent of Etsy vendors are under the age of 45.
- 28% are from rural areas
- In the US, 9 percent of sellers identify as LGBTQ, vs. roughly 5 percent of total business owners
Making a difference to families and local markets
- 80% of sellers are businesses of one
- 97% run the creative business from their house
- 43% of sellers have somebody that rely on them financially
- Etsy sellers generated $5.37 billion in total economic output to the US economy in 2018.
While Etsy has always functioned as an incubator and champion of women entrepreneurship, this year’s record shines a light into why our system may appeal to the particular needs of women entrepreneurs. Women selling on Etsy are twice as likely as men to have begun their business whilst caring for a family member or not able to work outside the home. They’re also more motivated by flexibility to begin their imaginative business and value it once started. So, Etsy helps to supply the flexibility and creative fulfilment that they desire.
We know that innovative entrepreneurship is a strong force, providing supplemental income and tasks to makers while helping to drive local economic development and revitalize cities. However, this important community of microbusinesses is frequently overlooked as an engine of economic growth and empowerment. We are eager to carry this message right to policymakers in Washington this week.
Ilyssa Meyer manages public policy and policy study for Etsy’s advocacy group, where she leads our seller engagement efforts. She is enthusiastic about crafting assistance for problems that matter to the Etsy community whatsoever levels of government.
* As of December 31, 2018.
Together with the release of our new report, we are carrying a group of vendors from throughout the country to Capitol Hill to discuss their story with Congress. We’ve teamed up with vendors from around the US to take their stories directly to Washington to get a seller fly . For the following two days, sellers are storming the halls of Congress to help bring the data to life. You can follow the activity through #EtsyGoesToWashington.
Today, Etsy is releasing our latest seller census file, Celebrating Creative Entrepreneurship Across the Globe, which features data from around our core markets, in addition to country-specific reports. Our Global Seller Census Report highlights the numerous ways that Etsy acts as both an incubator and champion of entrepreneurship, especially for girls.
During our trip, Etsy sellers will discuss topics of great value to their microbusinesses like net sales tax, international shipping, internet access, and economic security. We will also demonstrate the tremendous economic effect Etsy vendors have had on the national market, and ways to support sellers within an engine of local economic growth.
As the economy continues to change in ways which make creative entrepreneurship much more accessible, Etsy vendors’ experiences will inform our understanding of the future of job. There are 2.1 million Etsy active vendors around the world –all whom are drivers of both financial effect and personal empowerment. * As a community, they’re emblematic of a near future of work that values the human touch, and we’re proud to observe them, everyday.
Below are some of the findings from our 2019 Global Seller Census: Read More